Ben Settle Email Players 1 15 Portable //top\\ Info
Here’s a review based on the search query "ben settle email players 1 15 portable" — likely referring to a portable email contact list of players (possibly sports or gaming) numbered 1 through 15, associated with someone named Ben Settle.
- The Enemy: To rally a tribe, you need an enemy. In Email Players, Ben teaches you to identify what your audience hates (e.g., "Gurus," "Corporate Bureaucracy," "Get Rich Quick Schemes") and attack it relentlessly.
- Polarization: The goal isn't to please everyone; it's to repel the wrong people. If you aren't getting unsubscribes, you aren't interesting.
- The "Us vs. Them" Dynamic: This creates a bond stronger than any "value-packed" newsletter ever could. It turns subscribers into soldiers in your army.
- Single Focus: Every email should focus on one idea, one lesson, and one pitch.
- No Confusion: Don't give multiple links or varied topics. Confused people do not buy.
- The "Open Loop": Use a story or hook to open the email, but don't resolve it until the end (or the next day). This creates a "soap opera effect" where people must read the next email to get closure.
2. The Funeral Principle
Settle argues that people save boring emails for "later" (and never read them). But if you send an email that pisses them off or educates them violently, they print it out or save it to a "Ben Settle" folder. The "1.15" issue is famous for teaching how to write emails people keep in their pocket (portable), literally carrying your sales arguments with them to the water cooler. ben settle email players 1 15 portable
The "Portable" moniker refers to the condensed, easy-to-digest nature of these early lessons. Settle’s style is punchy, aggressive, and devoid of fluff. These issues provide the "mental infrastructure" needed to survive the modern inbox, where attention spans are measured in milliseconds. The "Settle" Effect on Sales Here’s a review based on the search query
Have you used Ben Settle’s techniques? Have you found a reliable source for "Email Players 1.15 portable"? Share your experience in the comments below. The Enemy: To rally a tribe, you need an enemy
- No Inventory: You sell digital info or high-ticket coaching. You carry nothing.
- No Paid Ads: You rely on daily email dialogue, not Facebook algorithms.
- The "Laptop Lifestyle" is Real: You can run this business from a phone. Literally. Ben is famous for writing emails on his iPhone while waiting for sushi.