Cooper Black is the primary rounded font famously used by easyJet and the broader easyGroup brand to establish its distinctive, friendly identity. Font Identification and Origin The Main Font : easyJet utilizes Cooper Black
Usage: It is used across easyJet's advertising, website, mobile app, and in-flight materials. Brand Context EASYJET ROUNDED BOOK FONT
For years, the easyJet brand has relied on a custom typeface characterized by soft, approachable curves—often referred to in design circles as EasyJet Rounded or the brand’s "Book" weight variant. While big tech companies like Google and Airbnb have famously made the shift to sans-serif grotesque fonts to appear modern and clean, easyJet took a different route. They went soft. Cooper Black is the primary rounded font famously
used in the main easyJet logo. While the logo is all lowercase, the Rounded Book font is often used in uppercase for a modern, thin, and fresh feel. UX Concerns While big tech companies like Google and Airbnb