"The composite careers of social media content creators: Labour, precarity and identity" (2025) examines how digital creators navigate platform-driven work, facing struggles with legitimacy, invisible labor, and high precariousness. Additional 2024–2025 research indicates that unappealing social media content can severely damage job candidate evaluations, while active, positive content can boost employee motivation. Read the full paper at ResearchGate UNH Scholars Repository Is Being a Social Media Influencer a Sustainable Career?
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