FDC Limited (a major Indian pharmaceutical company), a critical "deep feature" of their Sales Management Information System (MIS) is Real-Time Field Sales & Retailer Visit Tracking PepUpSales

A robust Sales MIS like the one employed by FDC Pharma encompasses several functional areas to enhance decision-making: 1. Primary and Secondary Sales Tracking

3. Designing the Dashboard: A Layered Approach

When building or reviewing an FDC Sales MIS, data should be viewed through three distinct lenses:

Inventory Forecasting: Sales representatives use the system to collect monthly inventory reports on the 24th of each month, helping to forecast national requirements and prevent stockouts.

2. Over-Emphasis on Activity, Under-Emphasis on Outcomes

Many MIS dashboards celebrate "FDC made 300 calls" but ignore "300 calls generated 3 orders."