How To Build Habit-forming Products By Nir Eyal Pdf: Hooked
Hooked: How to Build Habit-Forming Products by Nir Eyal PDF - A Comprehensive Review
- Motivation: Seek pleasure/avoid pain; seek hope/avoid fear; seek social acceptance/avoid rejection.
- Ability: How much time, money, physical effort, mental effort, or social deviance does the action require? Eyal argues that to build a habit, you must reduce the barrier to entry. If you want Instagram to be a habit, the action cannot be "upload a high-definition video." It has to be "tap a heart icon." The simpler the action, the faster the habit forms.
Types of investment:
