I notice you're referencing "Tamilyogi" and the Tamil phrase "Idhu Namma Aalu" (இது நம்ம ஆளு). Tamilyogi is a website known for pirating Tamil movies, which is illegal and harms the film industry.

Simbu’s Star Power: STR fans are fiercely loyal. They want to re-watch his mannerisms, his dance moves (the song Mersalaayitten was a rage), and his comedy timing instantly, without paying for OTT subscriptions.
Nostalgia Factor: Released in 2016, the film is old enough to be out of theaters but not always available on mainstream platforms in all regions. Piracy sites fill that gap for impatient viewers.
The "Best" Quality Hunt: Adding "best" to the search indicates that users are tired of grainy, camera-shot prints. They want the HD version, which these illegal sites promise.

Many viewers search for "Tamilyogi best" because the site often provides high-definition (HD) prints of Tamil movies shortly after their release. However, users should be aware of the following:

So, why is Tamilyogi the best platform to stream "Idhu Namma Aalu"? Here are a few advantages:

Best Parts: The witty banter between STR and Soori, the chemistry between the leads, and the "feel-good" music by Kuralarasan.

Idhu Namma Aalu Tamilyogi Best: Why This Masala Entertainer Deserves a Watch (But Not the Way You Think)

By Your Weekend Movie Guide

While TamilYogi is a well-known site for streaming Tamil cinema, please be aware that it often hosts pirated content. For the best viewing experience—including high-definition quality and official subtitles—it is recommended to use legitimate streaming platforms: Disney+ Hotstar: Often carries Simbu's modern hits.

Reasons behind its Success

Simbu’s Double Act: Simbu delivers a career-best performance in terms of versatility. His transition from a soft romantic hero to a raging local rowdy is seamless and entertaining.
Music by Hiphop Tamizha: The album is a banger. From Idhu Namma Aalu title track to En Maavum Vanthiruchu, the songs are party starters.
Comedy Track: Soori and Anandaraj provide genuine laughs in the first half.