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MozTool Free — What it is and how to use it

MozTool typically refers to Moz’s suite of SEO tools (Moz Pro, MozBar, Link Explorer). The “free” options let you access useful SEO data without a paid subscription. This post explains what you can do with Moz’s free offerings, practical workflows, and when to upgrade.

What’s included for free

: With a free community account, you can perform deep backlink audits, including anchor text analysis and "Follow vs. NoFollow" link counts. 2. MozBar (Free Browser Extension) moztool free

Limitations to expect

Domain Analysis: Provides a high-level snapshot of a site's overall SEO health. 📈 Key Metrics Explained MozTool Free — What it is and how

Moz’s free tier also includes limited access to its most powerful research databases: Keyword Explorer 1-20: New or low-authority sites

  1. Audit: Install MozBar. Search for your target keywords. Are the results dominated by high DA sites (70+)? If yes, you need to find easier keywords.
  2. Research: Go to Keyword Explorer. Search for questions related to your niche. Look for keywords with "Low" difficulty.
  3. Content Creation: Write an article targeting that keyword.
  4. Link Building: Go to Link Explorer. Enter a competitor who wrote a similar article. Look at their "Inbound Links." Filter by "Highest DA." Reach out to those sites to see if they will link to your superior content.
  5. Monitoring: Check your own DA once a month using Link Explorer. It should slowly trend upward as you create content and gain links.