The entertainment landscape in Bangladesh is currently defined by a "digital-first" revolution, where traditional film stars—often referred to by fans as naikas (heroines)—and models have transitioned into dominant social media influencers. Top Models and "Naikas" (Actresses)
Web Series and OTT: The rise of platforms like Chorki and Hoichoi has created a demand for "edgy" and realistic performances. Models are often cast in these roles to bring a fresh, glamorous, yet grounded vibe to the content. The Power of Entertainment Content and Social Media
Model naikAs in Bangladesh are active on various media platforms, including: The Power of Entertainment Content and Social Media
The model naika culture has had a significant impact on popular culture in Bangladesh, with many young people looking up to them as role models. The influence of model naikAs can be seen in:
The entertainment industry in Bangladesh has undergone a seismic shift over the last two decades. At the heart of this transformation are the "models" and "naikas" (heroines/actresses) who serve not just as performers, but as cultural icons defining the trends, aesthetics, and narratives of the nation. From the golden age of Bengali cinema to the digital-first content of today, the role of the actress has evolved from a passive character to a driving force of media production. From the golden age of Bengali cinema to
Model naikas have become an integral part of Bangladesh's entertainment content, featuring in various television dramas, films, and music videos. They have also become popular hosts and judges on reality TV shows, further increasing their visibility and influence.
Naika, whose real name is Nusrat Jahan Ruhi, is a Bangladeshi model, actress, and social media influencer. Born on January 8, 1990, in Chittagong, Bangladesh, Naika rose to fame in the mid-2000s as a model and quickly became one of the most sought-after faces in the Bangladeshi fashion industry. She has appeared on the covers of numerous fashion magazines, walked the ramp for top designers, and worked with prominent brands. is a Bangladeshi model
: A successful model and TV presenter who recently portrayed Sheikh Hasina in the high-profile biopic Mujib: The Making of a Nation.